eÿeka can offer you an innovative way to get to the right idea. Whether you are an agency, a planner or a creative, eÿeka allows you to explore new, fresh and authentic routes as thought of by consumers with very original perspectives on your creative challenges.
Transform your agency by truly putting consumers at the core of what you do.
Are you under increased pressure to deliver fresh, relevant brand & campaign ideas faster and faster... with less and less resources? eÿeka can offer you an innovative way to get to the right idea, fast by tapping into the collective creative power of a global community of over 240,000 consumers with very creative minds.
Planners? Uncover new possibilities for your brands!
Tap into eÿeka's community to uncover rich, well-articulated insights from consumers in 154 countries, directly from your desktop. Responses are visually expressive enough to be used as stimulus materials ready for validation, allowing you to uncover new, fresh and authentic possibilities for your brands.
Creatives? Get to the right idea, faster!
Use eÿeka's community as a source of inspiration and creative sounding board. Launch online creative competitions to receive rich, visual ideas from consumers with creative talents to inspire you and your teams. This will allow you to explore new, fresh and authentic routes as thought of by consumers with very original perspectives on your creative challenges.
A Proven Model
ADK: Creating new possibilities with co-creation
Across the world creative and media agencies are under intense pressure to deliver fresh ideas faster than ever, but with fewer resources. Asatsu-DK (ADK), a leading international agency founded in Japan was one of the first to recognize the benefit of tapping into a diverse global network of consumers as a source of inspiration and insights for its clients.
The duty of an agency is to embrace change before its clients do, so we have decided to take the lead with a new open model where we integrate consumer ideas from the start.
Head of Global Business Division, ADK INC