Imagine a quick and easy way for consumers to create meals by using up what they already have at home.
Sometimes, it is already late for dinner, you are hungry and reach out for whatever is around you to prepare your meal quickly. You are tired and dinner has a low emotional investment, but you are not looking for a snack. You would rather have a filling meal that requires less than 30 minutes to prepare.
This is what we call “Harvest What I Have” moments. Those dinner meals can be a combination of ambient products available in the pantry, fresh ingredients and, sometimes, frozen food or leftovers. The fact that you can grab what you have in your pantry, fridge or freezer to make a meal quickly, without having to go to the store, is critical. This moment is also driven by the fact you might have food that is about to go off and you don’t want to any waste.
Mars Food offers some of the most preferred food products with a variety of brands such as Uncle Ben’s, Seeds of Change or Tasty Bites. Mars Food believes Better Food today makes for a Better World tomorrow and aims to deliver sustainable meals that are Healthier, Easier, Tastier and Affordable for everyone. Mars Food wants to tap into the Harvest What I Have moments and we need your creativity to imagine product solutions that can help consumers quickly create meals by using what they already have at home. Can you help?EASY SUBMISSION form is active for this contest. Learn more