Barilla – Roger Federer “Masters of Pasta” การประกวดสิ้นสุดลงแล้ว

We truly liked how you leverage the mastery value that share both Barilla and Federer with the designed illustration of Federer (perfection, exactness, work hard), and the abstract representation of a pasta dish, eg: pesto and basil (perfect pasta for a perfect dish). 
You maintained simplicity and premiumness with good selection of tone and colors, and by avoiding blue background, mainstream code for us.

The execution is Arty, like a masterpiece. Good choice since art is part of the brand / company.

On top of this, we appreciated the idea of saga/serie with several illustrations presented.

We liked the concept of perfection that you put at the core, both by encapsulating the value at the core of the Manifesto, and at the core of the tennisman shape : perfection for Federer, and perfect feeding too.

we liked the concept of becoming a master, starting from or ending by (depending how you read it) the n°1 position you put at the core.

We appreciated also the manifesto selection you wrote around n°1 and give you the right rules to reach it.