Show that Chaussée aux Moines is an irresistible cheese, which is friendly and modern, around the idea "Sorry, but it is too good!"
The French have a particular fondness for cheese. It is a key part of a complete meal and it is readily eaten, at mealtimes or at any other time in the day. Cheese is always a real gourmet experience and it is a real delight to share it with others.
Chaussée aux Moines is the family cheese par excellence. It is round, large, gourmet and generous and comes in different sizes, encouraging sharing and togetherness. With its good character, its golden rind and its soft texture, it is enjoyed by children and grown-ups alike!
Chaussée aux Moines now wants to update its line and modernize its image to target new people, and invite them to share in the pleasure of its unique taste. The popularity of the brand and its adverts were built over time around a strong and specific area: that of the abbey and the monks, around the slogan "Sorry, but it's too good!".
Now the brand wants to update the way it expresses itself. It is simple, Chaussée aux Moines is too good... You cannot resist such a characteristic flavor... people are prepared to do anything to share a good cheese with those they love! They apologize for it, but really the temptation for Chaussée aux Moines is greater than their willpower.
"Sorry, but it's too good! Create a humor-filled video which shows a situation in which people are willing to do anything to share a Chaussée aux Moines with their loved ones - family, friends and colleagues.
Format: 45 second videos maximum